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AgileSoft Technology
AgileSoft Technology
Our Sevice
What We Offer
Web Development
Web Development

Agilesoft Technology creates robust, Intuitive, effective and scalable solutions for Web Design, Ecommerce Web Apps , Facebook Applications – Agile / Iterative Development, Contextual (user-centered design) and Location-based Design and Behavior Driven Development.

Clients Interaction
Clients Interaction

We’re driven by an urge to help clients build stronger, agile and innovative business by delivering high quality, flexible applications which are easy to maintain and facilitate enhancements. We help clients transform legacy models to take their business to the next level.

Software Development
Software Development

Agilesoft Technology is an affordable software development company in India, delivers quality software development services. Our software developers can work on various applications like custom application development, computer software development, business application, embedded software development, desktop application development and many more.

Coding
Coding

A good web development team must comprise a number of good coders who will be able to implement the blueprint into the machine.

Web Designing in impressive way is not just a profession but passion for us.Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
We also offer highly scalable and Web based on Codeigniter. Web development is a broad term for the work involved in developing a web site for the Internet or an intranet . Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding. Most recently Web development has come to mean the creation of content management systems or CMS. These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge. For larger organizations and businesses, web development teams can consist of hundreds of people and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer and/or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are 3 kind of web developer specialization; Front-End Developer, Back-End Developer, and Full Stack Developer. Web development as an Industry Since the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to sell products and services to customers. There is open source software for web development like BerkeleyDB, GlassFish, LAMP stack and Perl/Plack. This has kept the cost of learning web development to a minimum. Another contributing factor to the growth of the industry has been the rise of easy-to-use WYSIWYG web-development software, such as Adobe Dreamweaver, BlueGriffon and Microsoft Visual Studio. Knowledge of HyperText Markup Language or of programming languages is still required to use such software, but the basics can be learned and implemented quickly with the help of help files, technical books, internet tutorials, or face-to-face training. An ever growing set of tools and technologies have helped developers build more dynamic and interactive websites. Further, web developers now help to deliver applications as web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution. Examples can be seen with the rise of cloud services such as Adobe Creative Cloud, Dropbox and Google Docs. These web services allow users to interact with applications from many locations, instead of being tied to a specific workstation for their application environment. Examples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction-sites such as eBay have changed the way consumers find and purchase goods and services. Online retailers such as Amazon.com and Buy.com have transformed the shopping and bargain-hunting experience for many consumers. Another good example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created easily implemented blog-environments for individual web sites. The popularity of open-source content management systems such as Joomla!, Drupal, XOOPS, and TYPO3 and enterprise content management systems such as Alfresco and eXo Platform have extended web development’s impact at online interaction and communication. Web development has also impacted personal networking and marketing. Websites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking. Websites such as Facebook and Twitter provide users with a platform to communicate and organizations with a more personal and interactive way to engage the public. Practical web development Basic In practice, many web developers will have basic interdisciplinary skills / roles, including: Graphic design / web design Information architecture and copywriting/copyediting with web usability, accessibility and search engine optimization in mind Mobile responsiveness The above list is a simple website development hierarchy and can be extended to include all client side and server side aspects. It is still important to remember that web development is generally split up into client side coding, covering aspects such as the layout and design, and server side coding, which covers the website’s functionality and back-end systems. Testing Testing is the process of evaluating a system or its component with the intent to find whether it satisfies the specified requirements or not. Testing is executing a system in order to identify any gaps, errors, or missing requirements in contrary to the actual requirements The extent of testing varies greatly between organizations, developers, and individual sites or applications. Security considerations Web development takes into account many security considerations, such as data entry error checking through forms, filtering output, and encryption. Malicious practices such as SQL injection can be executed by users with ill intent yet with only primitive knowledge of web development as a whole. Scripts can be used to exploit websites by granting unauthorized access to malicious users that try to collect information such as email addresses, passwords and protected content like credit card numbers. Some of this is dependent on the server environment on which the scripting language, such as ASP, JSP, Perl, PHP, Python, Perl or Ruby is running, and therefore is not necessarily down to the web developer themselves to maintain. However, stringent testing of web applications before public release is encouraged to prevent such exploits from occurring. If some contact form is provided in a website it should include a captcha field in it which prevents computer programs from automatically filling forms and also mail spamming. Keeping a web server safe from intrusion is often called Server Port Hardening. Many technologies come into play to keep information on the internet safe when it is transmitted from one location to another. For instance TLS certificates are issued by certificate authorities to help prevent internet fraud. Many developers often employ different forms of encryption when transmitting and storing sensitive information. A basic understanding of information technology security concerns is often part of a web developer’s knowledge. Because new security holes are found in web applications even after testing and launch, security patch updates are frequent for widely used applications. It is often the job of web developers to keep applications up to date as security patches are released and new security concerns are discovered
We have highly skilled team developing applications on Android and iOS. Mobile application development is a term used to denote the act or process by which application software is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones. These applications can be pre-installed on phones during manufacturing platforms, or delivered as web applications using server-side or client-side processing to provide an “application-like” experience within a Web browser. Application software developers also must consider a long array of screen sizes, hardware specifications, and configurations because of intense competition in mobile software and changes within each of the platforms. Mobile app development has been steadily growing, in revenues and jobs created. A 2013 analyst report estimates there are 529,000 direct app economy jobs within the EU 28 members, 60% of which are mobile app developers. As part of the development process, mobile user interface design is also essential in the creation of mobile apps. Mobile UI considers constraints, contexts, screen, input, and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device’s output allows the system to indicate the effects of the users’ manipulation. Mobile UI design constraints include limited attention and form factors, such as a mobile device’s screen size for a user’s hand. Mobile UI contexts signal cues from user activity, such as location and scheduling that can be shown from user interactions within a mobile application. Overall, mobile UI design’s goal is mainly for an understandable, user-friendly interface. The UI of mobile apps should: consider users’ limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments . Mobile UIs, or front-ends, rely on mobile back-ends to support access to enterprise systems. The mobile back-end facilitates data routing, security, authentication, authorization, working off-line, and service orchestration. This functionality is supported by a mix of middleware components including mobile application servers, mobile backend as a service, and service-oriented architecture infrastructure. Platform The platform organizations needed to develop, deploy and manage mobile apps are made from many components and tools which allow a developer to write, test and deploy applications into the target platform environment. Front-end development tools Front-end development tools are focused on the user interface and user experience and provide the following abilities: UI design tools SDKs to access device features Cross-platform accommodations/support Available tools are listed below. Back-end servers Back-end tools pick up where the front-end tools leave off, and provide a set of reusable services that are centrally managed and controlled and provide the following abilities: Integration with back-end systems User authentication-authorization Data services Reusable business logic Available tools are listed below. Criteria for selecting a development platform usually contains the target mobile platforms, existing infrastructure and development skills. When targeting more than one platform with cross-platform development it is also important to consider the impact of the tool on the user experience. Performance is another important criteria, as research on mobile applications indicates a strong correlation between application performance and user satisfaction. Along with performance and other criteria, the availability of the technology and the project’s requirement may drive the development between native and cross-platform environments. To aid the choice between native and cross-platform environments, some guidelines and benchmarks have been published. Typically, cross-platform environments are reusable across multiple platforms, leveraging a native container while using HTML, CSS, and JavaScript for the user interface. In contrast, native environments are targeted at one platform for each of those environments. For example, Android development occurs in the Eclipse IDE using Android Developer Tools plugins, Apple iOS development occurs using Xcode IDE with Objective-C and/or Swift, Windows and BlackBerry each have their own development environments. Mobile application testing Mobile applications are first tested within the development environment using emulators and later subjected to field testing. Emulators provide an inexpensive way to test applications on mobile phones to which developers may not have physical access. The following are examples of tools used for testing application across the most popular mobile operating systems. Google Android Emulator – an Android emulator that is patched to run on a Windows PC as a standalone app, without having to download and install the complete and complex Android SDK. It can be installed and Android compatible apps can be tested on it. The official Android SDK Emulator – a mobile device emulator which mimics all of the hardware and software features of a typical mobile device . MobiOne Developer – a mobile Web integrated development environment for Windows that helps developers to code, test, debug, package and deploy mobile Web applications to devices such as iPhone, BlackBerry, Android, and the Palm Pre. MobiOne Developer was officially declared End of Life by the end of 2014. TestiPhone – a web browser-based simulator for quickly testing iPhone web applications. This tool has been tested and works using Internet Explorer 7, Firefox 2 and Safari 3. iPhoney – gives a pixel-accurate web browsing environment and it is powered by Safari. It can be used while developing web sites for the iPhone. It is not an iPhone simulator but instead is designed for web developers who want to create 320 by 480 websites for use with iPhone. iPhoney will only run on OS X 10.4.7 or later. BlackBerry Simulator – There are a variety of official BlackBerry simulators available to emulate the functionality of actual BlackBerry products and test how the device software, screen, keyboard and trackwheel will work with application. Windows UI Automation – To test applications that use the Microsoft UI Automation technology, it requires Windows Automation API 3.0. It is pre-installed on Windows 7, Windows Server 2008 R2 and later versions of Windows. On other operating systems, you can install using Windows Update or download it from the Microsoft Web site. Tools include eggPlant: A GUI-based automated test tool for mobile application across all operating systems and devices. Ranorex: Test automation tools for mobile, web and desktop apps. Testdroid: Real mobile devices and test automation tools for testing mobile and web apps. Patents Many patent applications are pending for new mobile phone apps. Most of these are in the technological fields of business methods, database management, data transfer, and operator interface. On May 31, 2011, Lodsys asserted two of its four patents: U.S. Patent No. 7,620,565 on a “customer-based design module” and U.S. Patent No. 7,222,078 on “Methods and Systems for Gathering Information from Units of a Commodity Across a Network.” against the following application developers: Combay Iconfactory Illusion Labs Shovelmate Quickoffice Richard Shinderman of Brooklyn, New York Wulven Game Studios of Hanoi, Vietnam See also List of digital distribution platforms for mobile devices List of mobile software distribution platforms Lazy user model Mobile application management Mobile backend as a service Mobile business intelligence Mobile computing Mobile-device testing Mobile enterprise application platform Mobile games Mobile interaction Mobile marketing Mobile workflow Multi-channel app development MoSoSo, mobile social software On-Device Portal WURFL and WALL JQuery Mobile HTML5
We are expert with Multimedia Application Development. Multimedia is content that uses a combination of different content forms such as text, audio, images, animations, video and interactive content. Multimedia contrasts with media that use only rudimentary computer displays such as text-only or traditional forms of printed or hand-produced material. Multimedia can be recorded and played, displayed, interacted with or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia devices are electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term “rich media” is synonymous for interactive multimedia. Hypermedia scales up the amount of media content in multimedia application. Categorization Multimedia may be broadly divided into linear and non-linear categories. Linear active content progresses often without any navigational control for the viewer such as a cinema presentation. Non-linear uses interactivity to control progress as with a video game or self-paced computer-based training. Hypermedia is an example of non-linear content. Multimedia presentations can be live or recorded. A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the presenter or performer. Major characteristics Multimedia presentations may be viewed by person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology. Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or on-demand. Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator. The various formats of technological or digital multimedia may be intended to enhance the users’ experience, for example to make it easier and faster to convey information. Or in entertainment or art, to transcend everyday experience. Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online multimedia is increasingly becoming object-oriented and data-driven, enabling applications with collaborative end-user innovation and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images and title user-updated, to simulations whose co-efficients, events, illustrations, animations or videos are modifiable, allowing the multimedia “experience” to be altered without reprogramming. In addition to seeing and hearing, haptic technology enables virtual objects to be felt. Emerging technology involving illusions of taste and smell may also enhance the multimedia experience.
It is a leading consulting agency for all various tech supports.
Our SEO Company offers best SEO services, content development, online brand management, PPC management, SMM and many more. We are considered as the best Internet marketing company of India that works with the enthusiasm of 100% client satisfaction. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops. Digital marketing such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones, callback and on-hold mobile ring tones. History The term digital marketing was first used in the 1990s, but digital marketing has roots in the mid-1980s when the SoftAd Group, now ChannelNet, developed advertising campaigns for automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. Digital marketing became more sophisticated in the 2000s and the 2010s,; the proliferation of devices’ capability access digital media at almost any given time has led to great growth of digital advertising; statistics produced in 2012 and 2013 showed that digital marketing was still a growing field. Digital marketing is often referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term digital marketing has grown in popularity over time, particularly in certain countries. In the USA online marketing is still prevalent, in Italy is referred as web marketing but in the UK and worldwide, digital marketing has become the most common term, especially after the year 2013. Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioural Advertising to tailor advertising for internet users, but OBA raises concern of consumer privacy and data protection. Exchanges are more non-linear, free flowing and both one-to-many or one-on-one. Using an omni-channel strategy is becoming increasingly important for enterprises to adapt to the changing expectations of consumers who are wanting ever-more sophisticated offerings throughout the purchasing journey, in which the internet is becoming an essential component. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. This leads to the idea of “endless aisle” within the retail space, as retailers can lead consumers to purchasing products online that fit their needs without having to carry the inventory within the physical location of the store. Solely internet-based retailers are also entering the market, and some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products. It has become increasingly popular for businesses to utilise and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately. Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers’ experiences. Brand awareness Ease of access A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer. Competitive advantage By using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid. Although there may be inconstancy with product images; maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information; firms consider their content based on the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet. Latest developments and strategies One of the major changes that occurred in traditional marketing was the “emergence of digital marketing”, this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing . As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time. # Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business-to-business and business-to-consumer sectors. # Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers. To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients. # Online behavioural advertising is the practice of collecting information about a user’s online activity over time, “on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user’s interests and preferences # Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organizations relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organisation. #Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers’ privacy, users’ Data can be collected from digital channels, brands can also collect data from real world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers’ moment and actions. An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.